PPC Media is an official Google Partner since 2011, and a key Google Ads agency since 2013. Today there are approximately 30 Premier Google Partners in Hungary and among them only a handful receive special support from Google, among others through Google Ads betas. They are the greatest and the best references, they make the coolest case studies. We also part of this small group.
In 2015 we participated in the Ready to Rock cross-agencies competition announced by Google. We won this 1 year challenge and in 2016 we received the award in Berlin. we are the ones who got the most acquisitions and the ones managing the most spendings through google in 2015. We are proud of this success, since we have been working on it for a whole year!
In 2015 we were invited to the event called Agency Titans. 5 agencies from Hungary took part in this event, which was an exclusive international business training developed by the central Google team in order to help their partners ready for quick development bring the best out of their work. During the training we had the opportunity to get to know numerous international examples, case studies, we worked together with agencies from other countries and learnt from each other to develop ourselves. Among the presenters there were Googlers, business coaches and agency experts too.
We were invited to the programme called Agency Leadership.
The main goal of the training was for Google to support the 6 best performing Hungarian market leader Agency Partners, primarily from business and strategic aspects.
Among others we could look into Strategic planning, Sales, HR, Marketing, Tendering and Price Negotiation, Finance and Customer Relationship topics, and their internationally acknowledged models. Based on this we were able to build them into our current operational structure, and through the knowledge gained we can also help the operation of our partners.
Since 2016 we participate the Google internship programme every year as mentors. We are very much concerned about the nurturing of the new PPC generation, since we do feel that there are too few good experts on the market. In order for the mentor programme not to get boring, teams of 5-6 members get a real task every year, where they have to build the complete online marketing strategy of an enterprise and a professional jury decides about the results. In 2016 we finished as second with our team (narrowly missing the first place), while in 2017 we brought home the winners’ cup!
In the summer of 2017, after the victory of our team mentored in the Google internship programme, we were the first ones in the domestic market fulfilling the conditions necessary for all 5 available corporate specializations, this way proving our professional competence towards our sponsors. The 5 little icons below the Premier Google Partner badge reveal this.
In the summer of 2018, invited by Google, we participated at – besides numerous other events – the greatest and most memorable annual Google event in San José (California, USA), where we brought you the latest innovations and improvements from, and transmitted them to you on our Facebook page. once we returned from the United States, we started to build in this incomprehensibly huge amount of information in our everyday work into our partners’ campaigns, and we are already waiting for the 2019 Google Marketing Live, where there will likely be some announcements, which will again turn the PPC profession upside down.
A lot of Google-related things happened this year: We participated in events, trainings, both here in Hungary and abroad. However what stuck the most was when “Google Peti” was unsuccessfully trying to find the entrance to our new office and ended up joining us by climbing through the window of our meeting room. Needless to say, we had a great laugh about his unusual entrance :)) (Yes, that is said window in the picture!)
2020 barely started, and Google already launched two new programs which we got invited to. One of these was the Digital Champions HU 2020, which was a month-long “train the trainer” program where Google trains Smart Bidding experts. The other one was the Digital Executive Essentials Program, which is a 6-month long training program for agency leaders and talents. As a Google Premier Partner it brings us great joy to know that Google counts on us and we can count on them too!
Although events and trainings requiring personal presence were canceled due to Covid-19, Google supported its key partners, including us, with numerous online events in the background. Within the framework of the "Exclusive Lead Gen updates and insights" program, we gained insight into the latest customer acquisition techniques, and in addition, through the EMEA Product Kickoff program, we received training for the new tools (Ads betas) that Google intends to introduce in the next period. In addition, in 2022, selected agencies in the CEE region - including us - will receive an 8-month training within the framework of the Tech Evolution Agency Program. The goal is to be able to rethink the technological and strategic operations of our partners, thereby helping them follow trends and achieve their goals.
On February 2, 2022, Google finally activated the new Google Partners program, the introduction of which had been postponed for one and a half to two years due to the turbulent economic environment. Thanks to this, agencies that excel professionally and in terms of spending volume can better distinguish themselves from the others. In numbers, this means that only the top 3%, i.e. roughly 12, of the approximately 400 Hungarian agencies and "one man shows" received priority status, based on a much stricter system of requirements than the previous one, while previously this number was 30-40 moved around. It is a matter of pride for us that PPC Media is also a prominent Google partner according to the new set of requirements!
In the past years we actively participated at domestic and international events, programmes, Google trainings and, within the frames of our corporate social responsibility, we educated the SME sector, so that they could achieve bigger and bigger business success. We strive to open up everyone’s eyes and point out that today subjectivity should already be replaced by data based analytical way of thinking.
